NELLY ROJAS
DESIGNER AND CREATIVE DIRECTOR
“For me, everything is a source of inspiration: a feeling, a symbol, a country, a culture, nature, an artist. Many times, a semi-precious stone serves as a basis for structuring my ideas; from there I begin to build unimaginable designs.”
SENDA is the expression of Nelly Rojas, a jewelry designer and architect from Cali who graduated from the Pontificia Universidad Javeriana in Bogotá and decided to continue her studies abroad. It was there that she completed a variety of specialized courses in interior architecture and art history, taking jewelry design classes while working in urban furniture design, where she developed several architectural works.
It was in January 2005 when she created her brand Senda Objeto de Arte , in order to give life to her artistic expressions.
Today the brand embodies and transcends the designer's artistic interpretation of the universe, using her academic background as an interior architect and art historian graduated from the Massachusetts College of Art and Design to create her collections.
Today the brand continues to captivate and enrich the lives of millions of empowered women through artistic jewelry.
OUR JEWELS
AUTHENTIC AND TIMELESS DESIGN
Each jewel is born from the interpretation of the world of our designer Nelly Rojas. Each design has been conceived with love and passion, inspired by everyday events and objects that are transformed into authentic works of art full of history, power and magic.
ARTISAN TECHNIQUES + TECHNOLOGY
SENDA Nelly Rojas ' jewelry manufacturing combines the best of two worlds: ancestral techniques steeped in tradition and the use of modern techniques that drive innovation in designs.
Master jewellers work with skill, preserving the methods handed down from generation to generation, while modern technology streamlines and perfects the process. Thus, each jewel is the result of a harmonious fusion of history and avant-garde, which gives each creation a unique and eternal value.
MATERIALS
We work with noble and pure metals: gold, 990 and 925 sterling silver, platinum and rhodium.
We value the energetic power, protection, love, security, health and inner peace that semi-precious stones transmit. SENDA Nelly Rojas goldsmiths, artisans and jewelers use agates, labradorites, turquoise, lapis lazuli, amethysts, jade, jasper, obsidian, crystal quartz, rutile quartz, tiger's eye, cat's eye, opal, onyx and topaz to bring our designs and artistic creations to life.
Our latest collections are demarcated by micro-crystal cubic zirconia inlays and enamelling techniques.